KATIE
KATIE
MELKONIAN
MELKONIAN
MELKONIAN
A decade of experience helping brands to answer three big questions:
Who are you at your best & most powerful?
What impact do you want to make for people?
How do you get there?
Who are you at your best & most powerful?
What impact do you want to make for people?
How do you get there?
i help brands to
get clearer.
Define purpose & belief.
Sharpen positioning.
Get clear on value proposition.
Define purpose & belief.
Sharpen positioning.
Get clear on value proposition.
go deeper.
go deeper.
go deeper.
Understand your audience.
Decode culture trends.
Find the category white space.
Understand your audience.
Decode culture trends.
Find the category white space.
think ahead.
Spot innovation opportunities.
Explore your potential partners.
Spot innovation opportunities.
Explore your potential partners.
ask me about…
Positioning a vertical farm brand, based in the heart of Brooklyn.
Positioning a vertical farm brand, based in the heart of Brooklyn.
brand strategy sprint
brand strategy sprint
Defining the future of home for a co-living startup in Paris.
Defining the future of home for a co-living startup in Paris.
vision & mission
vision & mission
Launching a brand's most advanced baby formula in Europe.
Launching a brand's most advanced baby formula in Europe.
Launching a brand's most advanced baby formula in Europe.
product launch strategy
product launch strategy
Exploring the 5-year vision for the future of nutrition
Exploring the 5-year vision for the future of nutrition
innovation planning
innovation planning
Rolling out a new brand model in 10+ markets
Rolling out a new brand model in 10+ markets
facilitate market trainings
facilitate market trainings